Self Publish a Book and Get Fame & Fortune

Marketing for Success

Writing a book or ghostwriting a book is only the first step. Here is an overview of ALL the marketing options for your book as provided by our publishing company. Whether you write the book yourself or depend on our ghostwriting services, the combination of marketing and promotional services you choose when you self publish a book is up to you. We'd be happy to consult with you on this

We can also help you get your share of the multibillion-dollar non-bookstore market. More than half of all books sold every year are sold outside of bookstores. This could be in places such as the following:

Take advantage of ABI's personal contacts with reviewers, book chains and distributors, and TV and radio producers, as well as ABI's database of over 250,000 media outlets and nearly 10,000 literary agents, publishing firms, Hollywood agents, TV and movie producers, actors and production studios.

ABI has come up with effective marketing solutions with reasonable budgets that allow the greatest amount of exposure of your memoir or other book, whether written by you or one of our ghostwriters, for the lowest possible cost. Listed below are our various marketing plans as well as individual services. Keep in mind that as your publisher, we can customize ANY of these plans as needed. Whether you write a book yourself or take advantage of our ghostwriting services, we can help you create the perfect marketing plan.

$2,500 Plan
Create Promotional Kit with the following parts: (1) cover letter, (2) press release, (3) talking points, (4) cover letter for speaking engagements, and (5) back-cover copy which includes a blurb, a biography and other elements.
Contact on behalf of the author 100 of the following:
• Retail distributor(s).
• Library distributor(s).
• National book chains, including Borders and Barnes & Noble.
• Major Internet booksellers, including Amazon.com, Borders.com, Target.com, VirginMega.com and Waldenbooks.com.
• International Internet booksellers, including Amazon.ca (Canada), Amazon.co.uk (United Kingdom), Amazon.de (Germany), Amazon.fr (France) and Amazon.co.jp (Japan).
• Book clubs, specialty organizations and catalogs.
• Key reviewers and media outlets, including Kirkus, Publishers Weekly, The View, Oprah, Good Morning America, The Today Show, Live With Regis and Kelly, USA Today ("Book Club"), C-SPAN, Imus, The New York Times Book Review, Time, Newsweek, Library Journal and many more.
• Make targeted contacts to local, regional and related newsletters, newspapers, magazines and radio and TV producers.

$5,000 Plan: Everything in the $2,500 Plan, PLUS:
• An ADDITIONAL 200 contacts (a total of 300 contacts).
• Promote book to selected literary agents and publishers.
• Promote book to selected movie, TV and subsidiary rights agents.
• Seek out endorsers for your book.

$10,000 Plan: Everything in the $5,000 Plan, PLUS:
• An ADDITIONAL 400 contacts (a total of 700 contacts).
• Perform ALL follow-up phone calls.
• Pitch article ideas to trade publications and the media.
• Create and send out 30 BOUND GALLEYS (these are exact replicas of the finished book in softcover format for promotion, peer review, prepublication reviews and design proofs).

$15,000 Plan: Everything in the $10,000 Plan, PLUS:
• An ADDITIONAL 500 contacts (a total of 1,100 contacts).
• Create a Web site for your book.
• Create and send out 100 BOUND GALLEYS (these are exact replicas of the finished book in softcover format for promotion, peer review, prepublication reviews and design proofs).
• Create syllabus and cover letter for teaching assignments at college adult continuing education courses.
• Manage and perform all Internet promotion; track down key locations on the Internet that might be a good match for the author.

$25,000 Plan: Everything in the $15,000 Plan, PLUS:
• An ADDITIONAL 1,000 contacts (a total of 2,100 contacts).
• Manage your Web site promotion (making your Web site the No. 1 position in the top search engines with key search terms).
• Send out MULTIPLE mailings of variations of press release for MAXIMUM exposure and saturation.
• Create 3 articles for placement in newspapers, op ed pages, magazines, etc.
• Place ads in TV/radio producer magazines that producers and reporters use to find guests for their shows.
• Host lectures and public speaking on American and European cruise ships.
• Send author bio out to speaker bureaus and lecture agents.
• Make PR phone calls (these are intense sales calls designed to pitch your book, appearance, possible articles and other ideas to try and guarantee a media opportunity).
• Amazon.com promotion.
• Radio and TV preparation.
• Library flyer program to reach 35,000 libraries in the U.S.A.

$50,000 Plan: Everything in the $25,000 Plan, PLUS:
• An ADDITIONAL 1,000 contacts (a total of 3,100 contacts).
• Create an 8-page magazine/brochure OR e-zine: Create, edit, ghostwrite and print full-color for distribution at shows or online.
• Create a blog and place it in one of the top three sites (maintenance is extra).
• Enroll you at special "Meet the Producers" publicity summit conference in New York City where attendees get to audition before producers of America's top media shows and editors at major magazines and newspapers.
• Create radio and TV satellite tour.
• Enroll you with media headhunter to land specific shows.
• Place your book with library shows and book fairs: participation in national, state and regional shows.
• Create 10 articles for placement in newspapers, op ed pages, magazines, etc.

OPTIONS

THE NEW YORK TIMES BOOK REVIEW [$1,500]
• Use our ad to promote your book or as an endorsement.

KIRKUS DISCOVERIES BOOK REVIEW [$400]
• You can now get one of the most sought-after reviews.

PROMOTION TO BOOKSTORES [$500 and up]
Contact on behalf of the author 100 to 5,000 of the following:
• Leading independent retail bookstores in the U.S.
• Top independent bookstores and book chains.

PLACEMENT WITH BOOK CLUBS/CATALOGS [$500 and up]
• Promote book to book clubs, specialty organizations and catalogs.

PLACEMENT WITH AMAZON AND BARNES & NOBLE [$500 and up]
• Promote book to national chains, including Borders and Barnes & Noble.
• Place book with major Internet booksellers, including Amazon.com.

MEDIA CONTACTS [$500 and up ($3/contact)]
Contact on behalf of the author 100 to 50,000 of the following:
• Specific persons and/or businesses that the author wants.
• Local, regional, national, and related newsletters, newspapers, magazines and radio and TV producers.

INTERNET BLITZ [OPTION: $1,000 and up]
• Contact Internet sites (opt-in only: book clubs, interested organizations, reviewers, etc.) with e-mailed press releases.
• There are thousands of places to promote your book on the Web: newsgroups, interested organizations, online newsletters, e-zines, online clubs, chat groups, etc. You can post, chat, submit notices—even get articles published. What's more, you can link to your site or to Amazon and always be available through e-mails. The Blair Witch Project became the success it was thanks to ONLY online promotion.

MEGA CITY BOOK TOUR [$1,000 per area]
• Publicity contacts and calls to local media (print, radio, TV) when the author is in town or city.

HOLLYWOOD CONTACTS [$500 and up ($3/contact)]
• Contact on behalf of the author 100 to 5,000 actors, producers, production companies and other industry insiders.

LITERARY AGENT CONTACTS [$500 and up ($3/contact)]
• Contact on behalf of the author 100 to 5,000 agents.
• Contact specialized serial/rights buyers for foreign and overseas book sales.

BOUND GALLEYS TO AGENTS, PUBLISHERS, ENDORSERS, REVIEWERS [OPTION: $3,500 and up]
• Create a bound galley (an actual exact replica of what the author’s finished book will look like) and even create a book proposal. Then send it out to potential reviewers or endorsers or for peer review for prepublication setup. Send out book to agents and publishers even before actually printing the book.

FOLLOW-UP PHONE CALLS [OPTION: $8 to $15 per contact for phone calls]
Someone has to do the follow-ups after the press mailings—and ABI can take care of all of them for the author PLUS refer contacts to the author’s representative for speaking engagements or for press queries.

MEDIA STAR: MEET THE PRODUCERS! [OPTION: $5,000]
• Attendance at special "Meet the Producers" publicity summit conference in New York City where attendees get to audition before producers of America's top media shows and editors at major magazines and newspapers.

WEB SITE CREATION (E-COMMERCE-ENABLED, TOO! ) [OPTION: $500 and up]
• Create 3-to-5-page Web site; can also create shopping cart for Web site, links, etc.
• Accept book orders directly on your Web site! We can design a Web site—a must in this day and age. Being able to accept credit cards or checks online is just as important.

INTERNET AND SEARCH ENGINE PROMOTION [OPTION: $2,500 and up]
Make the author's name pop up in No. 1 position EVERYTIME whenever certain keywords are searched for on the top search engines: Google, AOL, MSN, Yahoo!, etc. ABI will provide professional assessments of all search terms and suggestions on the bidding to the author and perform all necessary registrations and initial setup.
• Keyword Generation—Strategies for identifying keywords that sell, which keywords to use, which keywords to stay away from, and how many you really need for your business.
• Writing Effective Titles and Descriptions—Tips for creating search listings that get results. Writing for Overture versus writing for other search engines; effective copy-writing guidelines.
• Guideline Guidance—What are the editors looking for to approve your listings?
• Campaign Management—How to make sure false clicks aren't killing you. How much time you should spend managing your campaign; tools to make campaign management easier.
• Tracking Your Results—How to tell if it's working, and what to do if it's not. What to test, what to track, and how to get results that work for your bottom line.
• Landing Pages That Work—Sending customers to the home page is like dropping them off at the curb, but where should you send them? Which pages are most effective and deliver higher conversions?
• Advanced Bidding Tactics—How to bid like a pro, lower your price per click, annihilate the competition, and get more sales.
• Successful Advertiser Case Studies—What do the big guys do differently and how can you adapt their strategies to get the most from your campaign?

ADULT ED COURSES [OPTION: $1,500]
Create a syllabus and proposal for "Adult Continuing Ed Programs" at colleges and universities. Great for selling books, finding clients, and adding to the author’s resume.

SPEAKING ENGAGEMENTS [OPTION: $1,500 and up]
The No. 1 way to sell books or look for clients is public speaking: going directly to the public with talks and book signings. ABI can contact places on your behalf that would be interested in hosting you and your book. This is the traditional way that best-sellers are made. It's not unusual to sell 100, 500 or more books at each event—and the author gets to keep it all!
• Participate in seminars and trade shows.
• There are speaker/lecture bureaus that ABI can place the author with.

LECTURE ON CRUISE SHIPS [OPTION: $1,500]
Alert American and European cruise ships to the author’s availability as a speaker. Author gets free transportation, room and meals, and can also sell books!
WRITE AND PROMOTE ARTICLES—GET INSTANT PUBLICITY [OPTION: $2,000/article]
• Writing articles and guest columns for placement in magazines and on the Internet can get an author a lot of attention. ABI can write the articles for the author.
• Once the author has articles (either written by the author or ABI), ABI can promote the article to magazines and Web sites.

CREATE MONTHLY NEWSLETTER [OPTION: $5,000/Issue (Min. 3 issues)]
• 7,500-word, 8-page newsletter—layout included. Printing and mailing are extra—but ABI can handle those, too.

INTENSIVE LIBRARY PROGRAM [OPTION: $1,500 and up]
• Participate in direct library publicity campaign utilizing No. 1 DISTRIBUTOR's programs (including 22 sales people) to reach 35,000 libraries and retail book outlets in the U.S.A.
• Participate in library distributor catalogs.
• Participate in library distributor flyer programs.
• Participate in national library shows.
• Participate in state and regional library shows.

CONTACT CORPORATIONS TO SPONSOR THE BOOK [OPTION: $2,500]
Corporate America consistently turns to books for promotion and to advance its agendas. Coors Beer bought the rights to a "How to Get a Job Straight Out of College" book to reach graduating seniors by stamping their name all over the book and giving it out free on campuses as a "public service." We can contact corporations with a proposal on your behalf.

SPOT/DISPLAY ADVERTISING
We can design and place advertisements to promote your book in key media (TV, radio and magazine), retail and library publications. These ads are read by (a) television and radio producers, (b) book retailers, and/or (c) librarians. A very effective way to reach producers and buyers.

PREPUBLICATION REVIEW AND CONSULTATION [$1,500]
If you are planning on using another publishing company or just want to do the job on your own, why not have our experts review the back-cover copy, design and layout of your book BEFORE you go to print?

Contact Us
Please call us at (877) 822-2500 or e-mail us at info@arborbooks.com. We'll be happy to help you out with any of your questions and to make your book a reality.